Project Brief
The primary goal of the Ben Dashboard project is to create a web-based CRM application that enhances user shopping experiences through identity authentication, loyalty card rewards, and personalized questionnaires while empowering businesses with customer analysis and targeted marketing capabilities.
My Role
In this project, I took on the role of the sole designer responsible for both user experience and user interface design.
Challenges
First Phase 1, numerous Inditex companies expressed interest in the application. Although the design received praise and interest in the American market, the project faced legal hurdles, requiring compliance with regulations such as the KVKK law.
